Energy Drink Branding

Energy drink marketing relies on 21st century technology. The media for this type of marketing includes Facebook, Twitter and other social networking sites. Effective Android and iPhone apps are a key step. These ads are not the last century's Coke or Pepsi sign in the rural South. They do not appear on lazy Sunday afternoon TV. The target market for energy drinks is ages 18 to 30. Bars, nightclubs, convenience stores and grocery stores use and sell energy drinks in cans or bottles. Most energy drinks can provide an energy boost. Twitter is a social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers (followers). Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Android Market is an online software store developed by Google for Android devices. Google pre-installs an application on some Android devices that allows users to browse and download applications published by third-party developers, hosted on Android Market. Android is a software stack for mobile devices that includes an operating system, middleware and key applications that use a modified version of the Linux kernel. Android Inc., a firm later purchased by Google then subsequently by the Open Handset Alliance, initially developed it. It allows developers to write managed code in the Java language, controlling the device via Google-developed Java libraries. The App Store is a service for the iPhone, iPod Touch and iPad created by Apple Inc. It allows users to browse and download applications from the iTunes Store. Depending on the application, they are available either free or at a cost.