F Beverage Brands

Beverage brands represent the sum of all consumer perceptions of a drink. Brands widely known in the marketplace have achieved brand recognition. Brand recognition achieves brand franchise when it reaches a critical mass of positive sentiment. One goal in brand recognition is the identification of a brand apart from the name of the company. Careful brand management seeks to interconnect the product or services with the target audience.
flavor companies - Flavor companies produce and sell flavor compounds as well as flavor delivery technologies for foods and beverages. Flavors improve or enhance the natural taste of foods as well as mask unpleasant off-notes.
Fruit Juice Manufacturer - The top Fruit Juice Manufacturer of fruit juice concentrates and purees work with us. We represent excellent manufacturers of fruit juice concentrates and puree for the beverage, yogurt, bakery, jam and jelly industries. We only represent the best in the industry.
juice suppliers - Juice Suppliers works with the top manufacturers of fruit juice concentrate and puree. Juice Suppliers represents a world class manufacturers of fruit juice concentrates and puree for the beverage, yogurt, bakery, jam and jelly industries. Juice Suppliers only represents the best in the industry.
The recognition and positive perception of a brand depends heavily on its visual presentation. A brand's visual identity is the overall look of its communications. The consistent use of particular visual elements such as specific fonts, colors, and distinctive graphic elements helps to achieve effective visual brand identity. At the core of every brand is its brand mark, or logo.

Consumer Promotions

Point-of-Purchase (POP) Materials -- Designed to build traffic, exhibit and advertise the product, and promote impulse buying. It works best when used with other forms of advertising. It may include window displays, counter displays, floor and wall racks to hold the merchandise, streamers, and posters. Shipping cartons may be designed to double as display units. Information centers may provide literature, samples, product photos, or an interactive computer kiosk. The emphasis on POP has led to new advertising approaches, including shopping cart ads, 'talking' products, beverage jingles activated when in-store refrigerator doors are opened, and interactive computers for selecting a variety of products. Coupons -- Certificates with a stated value presented to the retail store for a price reduction on a specified item. They may be distributed in newspapers or magazines, door to door, on packages, in stores, and by direct mail. Most reach consumers through freestanding inserts -- colorful preprinted newspaper ads. Manufacturers lose hundreds of millions of dollars annually on fraudulent coupon submissions by retailers. Combination Offers -- Two related products are packaged together at a special price. This is used by food and drug marketers and is sometimes used to introduce a new product by tying its purchase to an established product at a special price. Example: toothbrush packaged with a tube of toothpaste Electronic Coupons and Convenience Cards Electronic Coupons -- Work like paper coupons in that they entitle the shopper to a discount. They are normally distributed by interactive touch-screen videos at the point of purchase that generate instant-print discounts, rebates, and offers to try new brands. They give the retailer access to information about consumers that would normally not be available with paper coupons. Convenience Cards -- Entitle the consumer to instant discounts at the check-out counter. They record the customers' purchases in a database allowing the retailer to better understand customers' purchasing habits. Multipoints -- is a European interactive system that lets customers collect points for visiting stores or watching commercials on TV that can be redeemed for prizes or discounts on various products at participating stores. Cents-off Promotions, Refunds, and Rebates -- Cents-off promotions are short-term reductions in the price of a product in the form of cents-off packages, one-cent sales, free offers, and boxtop refunds. Refunds are offered in the form of cash or coupons that can be applied to future purchases of the product by supplying the required proof of purchase. Rebates are larger cash refunds offered to a consumer for purchasing a product. Large rebates (like those given on cars) are handled by the seller. Small rebates (like those for household appliances) are redeemed when the customer sends in a certificate. Research indicates that many people purchase a product because of an advertised rebate but never collect the rebate because of inconvenience. Premiums -- Item offered free or at a bargain price to encourage the consumer to buy an advertised product. They affect purchase behavior the same way as rebates but tend to be more effective at getting consumers to buy a product they didn't really need. They are intended to improve the product's image, gain goodwill, broaden the consumer base, and produce quick sales. Premiums should have strong appeal and value and should be useful or unusual. Types of Premiums In-Pack -- included in the product's package. On-Pack -- included on the product's package. Self-liquidating -- consumer receives a free gift with purchase but pays enough for the specified product that seller breaks even. Continuity -- item given to customers who frequent store weekly with minimum dollar purchase. Sampling -- Most costly of all sales promotions but the most effective for new products because it offers consumers a free trial in hopes of converting them to habitual use. It should be supported with advertising. Sampling must involve products available in small sizes and purchased frequently. They may be distributed by mail, door to door, via coupon advertising, or by a person in a store. Samples may be given free or for a small charge. Sometimes they are distributed with related items. Polybagging delivers samples in plastic bags with the daily newspaper or monthly magazine. It enables distribution to target readers. In-store sampling programs often tied to a coupon campaign. Samples can be used as either a push or pull strategy. Contests and Sweepstakes -- Encourage consumption of the product by creating consumer involvement. Contests offer prizes based on entrants' skill. Sweepstakes offer prizes based on a chance drawing of entrants' names. Games have the chance element of a sweepstakes but are conducted over a longer period of time. The marketing advantage is that customers must make repeat visits to the dealer to continue playing. Companies cannot require a purchase as a condition for entry or contest/sweepstakes would be considered illegal. The contest or sweepstakes must be promoted and advertised to be successful. This is expensive and requires dealer support. Sometimes prizes are awarded to dealers.

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